SaaS Growth Marketers Podcast
008: The Panel Fight: What is the #1 overlook workstream for Growth in SaaS - with Bill Glenn & Indy Sen

008: The Panel Fight: What is the #1 overlook workstream for Growth in SaaS - with Bill Glenn & Indy Sen

December 17, 2020

The first panel guest who enters the ring is:

Indy Sen

Indy Sen, he is a 20-year B2B executive with a passion for technology and marketing. He’s currently the VP of Product and Platform Marketing at Matterport, the leader in 3D space capture and collaboration. Prior to that he led and built marketing functions at Salesforce, Box, Mulesoft, Google Cloud and WeWork. Indy lives in the San Francisco Bay Area with his wife, two kids and 3-month old puppy.

The other panel guest who enters the ring is:

Bill Glenn

Bill Glenn, is a B2B SaaS marketing technology leader who thrives on helping companies he works to achieve aggressive growth goals. Bill has led marketing teams at a few early-stage startups and was the head of marketing for a publicly-traded company on the NASDAQ, all of which went through successful exits. Bill is the VP of Marketing focused on worldwide demand generation for ExtraHop, which is a cloud-native network security company based in Seattle.  Bill, his wife, and two children also reside in Seattle and enjoy all things "outdoors".  

007: Why Most B2B SaaS Marketers Ignore Proven Conversion Techniques – with Tim Matthews

007: Why Most B2B SaaS Marketers Ignore Proven Conversion Techniques – with Tim Matthews

December 7, 2020

Tim Matthews

Tim Matthews is the CMO at HackerOne  and worked in high tech for twenty years and managed marketing teams at seven companies. He is the author of The Professional Marketer and a syndicated blogger (www.matthewsonmarketing.com). Tim is also a frequent speaker on marketing topics and has given guest lectures at U.S. Berkeley's tech incubator, the Nasdaq Entrepreneur Center, and Stanford Graduate School of Business. When not writing or poring over marketing texts, he golfs, crosswords, and tries to keep up with his wife on a standup paddleboard.

006: Transforming Revenue Operations: How OKR’s had broken down Marketing & Sales Silos -  a case study from Aprimo  - with Ed Breault

006: Transforming Revenue Operations: How OKR’s had broken down Marketing & Sales Silos - a case study from Aprimo - with Ed Breault

November 27, 2020

My guest today is

Ed Breault, Chief Marketing Officer at Aprimo 

Ed BreaultDigital Asset Management & Work Management for Marketing, Digital, & CX  Teams | Aprimo

Ed leads a team of marketing strategists and thought leaders who partner with top enterprise brands to navigate complexity, disruption, transformation, and change to the modern marketing organization. During his career, Ed has significantly contributed to the marketing operations business discipline, consulting for more than 100 marketing organizations around the globe and addressing marketing challenges within all industry verticals.

 

Brought to you by: SaaSconversion.io

005: The #1 Underestimated Growth Lever: Website Conversion Optimization - with Brian Massey

005: The #1 Underestimated Growth Lever: Website Conversion Optimization - with Brian Massey

November 11, 2020

Brian Massey

Todays Guest:

Brian Massey is an international speaker and author of "Your Customer Creation Equation.". He is Founder of Conversion Sciences, a Turn-Key CRO Agency founded 2007.

We will have an expert discussion today covering topic like:

- Why the importance of conversion optimization is often overlooked by SaaS marketing leaders

- What are the top 3 mistakes companies are making

- Where on SaaS Websites is typically the weakest link – landing page, content, lead magnet, contact or booking page, pricing page?

- What can SaaS business do to speed up progress in CRO

- In which areas Artificial Intelligence can help

 

004: Building a Well-Oiled Demand-Generation Engine from Scratch - with Allison MacLeod

004: Building a Well-Oiled Demand-Generation Engine from Scratch - with Allison MacLeod

September 24, 2020

Allison is the Executive Vice President for global marketing @ Flywire - a Boston-based unicorn specialized in vertical payment software and services. She is a Global marketing leader with expertise in driving high velocity inbound and outbound growth engines, content, customer advocacy, business development & brand. Her success secret: Allison loves building and coaching high performing teams.

Allison will share with us today:

  • Why Demand-Generation is THE critical function especially for SaaS companies
  • In which situations Demand-Generation will be a dull sword.
  • What the major mistakes are that SaaS companies are making when building Demand-Gen
  • Which factors will determine the time it takes to build the Demand-Gen Engine resulting in a predictable inflow of leads.
  • What else than webinars and digital events can replace physical events in these times?
  • Why a better tech stack ALONE won’t save you.
  • Why Demand-Gen only works with the right measurement system and the right alignment with sales.

Brought to you by: SaaSconversion.io

003 - How ABM & Intent Data Can Fight the Dark Funnel - with Latané Conant

003 - How ABM & Intent Data Can Fight the Dark Funnel - with Latané Conant

September 24, 2020

Latané is the Chief Market Officer of 6sense and author of the bestselling book, No Forms. No Spam. No Cold Calls. She’s passionate about empowering marketing leaders to confidently lead their teams, company, and industry into the future. Latané is laser-focused on leveraging technology and data to build marketing programs that result in deals, not just leads. She’s known across the industry for her creativity, competitiveness, and boundless energy.

Latané will share with us today:

  • Why you don’t need lead magnets anymore.
  • How AI can identify the buying stage of prospects and personalize messaging accordingly.
  • Which critical capability makes a good customer data platform to an AMAZING one.
  • How to predict with 85% accuracy that a cold account is in the buying mode right now.
  • What's the best hack to personalize messaging.
  • And what is the fundamental difference between marketing and SaaS marketing

 

Brought to you by SaaSconversion.io

002: Conversational Marketing - The new holy grail for driving growth? - with Jill Chiara

002: Conversational Marketing - The new holy grail for driving growth? - with Jill Chiara

September 24, 2020

Jill was Vice President at DRIFT. She is a global business leader and former VP at Crimson Hexagon and at Forrester. Her deep understanding of launching and growing products as well as managing multi-faceted sales, service and operations teams gives her the overview to size impact of marketing actions. 

Jill will share today:

  1. Why Conversational Marketing drives conversion.
  2. What standard chatbots do.
  3. How chatbots can learn and mirror how a best-in-class human had interacted with prospects.
  4. Which improvements in conversion rates is typically possible.
  5. How much customization it takes to see results.
  6. How to differentiate the wheat from the chaff when evaluating chatbot vendors.
  7. For which type of businesses chatbots are just a nice to have

Brought to you by: SaaSconversion.io

001: How SaaS Growth Marketers will become the next CEO - with Thomas Barta

001: How SaaS Growth Marketers will become the next CEO - with Thomas Barta

September 24, 2020

Thomas Barta is one of the world’s premier marketing leadership experts. He studies the unique intersection of customer focus and leadership and he conducted the world’s largest study, with over 68,000 executive assessments, on what makes for an impactful customer leader.

Thomas is a former McKinsey partner. He is the co-author of the path-breaking leadership book: The 12 Powers of a Marketing Leader.

As such he is one of the top keynote speakers is marketing and speaks at the top global marketing conference like CMO Summit or Festival of Marketing and at large corporate summits of Google, IBM, Amazon, Adobe, or Cisco.

You will learn with this episode:

  • Why Marketing Leaders WANT to become the CEO.
  • Why SaaS marketing is particularly hard.
  • Why Marketing Leadership is fundamentally different from General Leadership.
  • What it takes to be promoted.
  • Which priorities will win your CEOs heart
  • What is the role of generating powerful customer insights in marketing leadership!
  • Why the future of SaaS market leaders, in general, is super bright.

Brought to you by: SaaSconversion.io

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